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Find a Tender · 105140-2026

BTA2219 Mobility Data

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Status
Earlier publication
Estimated value
Value not published
Submission deadline
Deadline not published
Published
Nov 5, 2026
Buyer
British Tourist Authority t/a VisitBritain/VisitEngland
Country
United Kingdom
Source
Find a Tender
Open official notice

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Description

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.
A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

Lots

  1. 1

Public business contacts

procurement@visitbritain.org

visitbritain.force.com

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