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Find a Tender · 105142-2026

BTA2219 Mobility Data

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Statut
Attribué
Montant estimé
Montant non publié
Date limite
Date limite non publiée
Publié
5 nov. 2026
Acheteur
British Tourist Authority t/a VisitBritain/VisitEngland
Pays
Royaume-Uni
Source
Find a Tender
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Description

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.
A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

Lots

  1. 1

Coordonnées professionnelles publiques

procurement@visitbritain.org

visitbritain.force.com

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